About Us
The Story
Gem Culture is a business that was born out of my personal journey to find an affordable Emerald ring for my 50th birthday. Faced with the high cost of a new ring, I turned to thrift shopping to see if I could find a second-hand version of the ring I had hoped for. While I didn't find that exact Emerald ring I had pictured, I discovered a wide range of beautiful rings at a fraction of the price they would cost new. This discovery led to the idea of creating a business that offers second-hand rings to others who appreciate the value of pre-owned jewellery.
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My husband played a significant role in encouraging me to turn my love for rings and thrift shopping into a business opportunity, and I took his advice to heart. I started by purchasing a handful of second-hand rings and showing them to potential customers. As I sold these rings, I bought more, and this is how the story has continued.
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One key aspect of Gem Culture is that I only purchase the rings that I love. Every time you pick one up and tell me it’s so gorgeous and how much you love it, I’ll agree it’s gorgeous and tell you I love it too. Every single time. Because I do. My commitment to selling rings I genuinely adore creates a unique and personal touch in my business.
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The pricing strategy of offering the rings at half the price reflects my love for a good bargain and the desire to provide exceptional value to my customers. This approach has resonated with my clients who appreciate quality jewellery without the high price tag.
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While Gem Culture primarily focuses on second-hand rings, at times I have expanded our offerings by creating new rings with repurposed gems. This allows gems to have a new life in a ring, which aligns with the sustainability and eco-friendly trends in the jewellery industry.
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We meet the demand when you’re buying second-hand rings in New Zealand. Our clients recognise the value we provide and appreciate the affordability of our offerings. Gem Culture has become a go-to place for those seeking beautiful and affordable rings with a personal touch.
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We look forward to having you as a valued client.
Owner – Rachel Bussenschutt
